Libyan Bank with International Profile
As of April 1st 2009 an institutional campaign posted on road signs in central Tripoli was launched, aiming at highlighting Sahara Bank's brand name, emphasising the international profile that Sahara Bank has gained through this strategic partnership.
Highlighting the message "Your Libyan Bank with International Profile", the first phase of the campaign was launched in ten strategic hot spots in Tripoli.
Phase two will target Benghazi in the Eastern area of Libya.
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