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Sahara Bank launches its first internal newsletter “Flash Libya

Sahara Bank launched its internal newsletter distributed monthly to all staff in both Arabic and English to keep them informed about the latest news of the Bank and the ongoing projects of the transition program in particular. FLASH LIBYA, which is now known as FLASH SAHARIYA includes: Messages from the management Progression of the different transformation projects Training news Human resources news know your partner section This internal newsletter was launched because we in Sahara Bank consider our staff are the key factor of success of the transformation program. Each staff member is part of this ambitious project aiming at...

Libyan Bank with International Profile

As of April 1st 2009 an institutional campaign posted on road signs in central Tripoli was launched, aiming at highlighting Sahara Bank's brand name, emphasising the international profile that Sahara Bank has gained through this strategic partnership. Highlighting the message "Your Libyan Bank with International Profile", the first phase of the campaign was launched in ten strategic hot spots in Tripoli. Phase two will target Benghazi in the Eastern area of Libya.